Shaping innovation together

Angela Merkel and Barack Obama at the Hannover Messe Shaping innovation together

During their tour of the Hannover Messe, President Barack Obama and Chancellor Angela Merkel praised the economic strength and innovative force of German and American businesses. In his address, President Obama stressed how important a strong and united Europe is for America and for the world.

Chancellor Angela Merkel and President Barack Obama during their tour of the Hannover Messe

Angela Merkel and Barack Obama test virtual reality glasses

Photo: Bundesregierung/Bergmann

Electromobility with innovative charging technology, the smallest and most powerful 3D camera in the world, and virtual reality glasses that can play videos in realistic quality - Chancellor Angela Merkel and President Barack Obama stopped to see more of various exhibitors during their tour. "I bring the friendship of the American people," declared Barack Obama in his address after their tour. "So I’ve come here today, to the heart of Europe, to say that the United States, and the entire world, needs a strong and prosperous and democratic and united Europe." And he continued that America has been with Europe every step of the journey.

Hannover Messe – the world’s leading showcase for industrial technologies

This year’s Hannover Messe has attracted over 5,200 exhibitors, making it the largest event of this sort in the world. The USA is this year’s partner country. President Obama opened the Hannover Messe on Sunday with the Chancellor. A total of 465 exhibitors come from the USA, this year’s partner country. This is the largest number of American companies ever to exhibit at a trade fair outside the USA.

The motto of this year’s Hannover Messe is "Integrated Industry - Discover Solutions". More than 5,200 exhibitors from 75 countries will be presenting their technologies for the factories and energy systems of the future from 25 to 29 April.

Energy meets Industry 4.0

The trade fair also has a number of other focuses including "Predictive Maintenance", which involves certain machine parts identifying weaknesses for the operator before the machinery breaks down. The second key theme of this year’s event is intelligent energy systems.

The "Integrated Energy" section of the trade fair explores solutions to network entire energy chains, from power generation to transmission, distribution and storage, including alternative mobility options. For the first time ever, an interactive model of the energy system of the future is on display in a demonstration area.

The Hannover Messe is the world’s leading showcase for industrial technologies and capital goods: 220,000 trade visitors, one third of them from outside Germany; 6 million business contacts; 6,500 exhibitors from 70 countries – the facts and figures from 2015 speak for themselves.